Fanatical
Experiences
Success Generates Energy
We believe in creating experiences that leave a lasting impression—moments that turn casual visitors into lifelong fans. Every event, interaction, and celebration is designed to spark joy, build connection, and showcase the best of what Toledo has to offer.
But our goals go beyond the excitement of game day. We’re committed to driving the growth of downtown Toledo, helping it become a thriving destination where people want to live, build careers, and spend their time. Through hard work, innovation, and a deep connection to our community, we’re helping shape a downtown that’s not only alive with activity, but full of purpose.
Mission
Provide the ultimate FANatical experiences that build fans for life.
Vision
To be more than sports teams and venues, but the catalyst that makes downtown Toledo the most desirable place to live, work, and play in the region.
Gaining Momentum
Our goals go beyond the excitement of game day. We’re committed to driving the growth of downtown Toledo, helping it become a thriving destination where people want to live, build careers, and spend their time. Through hard work, innovation, and a deep connection to our community, we’re helping shape a downtown that’s not only alive with activity, but full of purpose.
2002
Warehouse District: six businesses
Fifth Third Field
2005
2006
Governor’s Cup Champions (Mud Hens)
2009
2011
Warehouse District: 60+ businesses
2012
2014-15
National Great Lakes Museum
Winterfest Outdoor Games
Mike Hessman Minor League Home Run Record
Brabham Cup Winners (Walleye)
2016
2017
Downtown Master Plan
Renaissance Toledo
Berdan Building
ProMedica HQ
Promenade Park
2018
2019
Western Conference Champions & Kelly Cup Finals (Walleye)
2021
2022
Glass City Convention Center
Fort Industry Square Renovation
Brabham Cup Winners (Walleye)
Western Conference Champions & Kelly Cup Finals (Walleye)
2023
2024
Summit Street Beautification
Walleye FINatic Memberships Sell Out
2025
We Win Together
Partnerships
Our vision, from the beginning, was for Fifth Third Field and the Huntington Center to be more than athletic venues. They were meant to spur urban renewal. The ballpark and arena have served as the impetus for rebirth in the city’s Warehouse District and downtown.
2300+
Companies Do Business with
the Mud Hens, Walleye and Hensville
34
Companies with Leased
Suites for 20+ Years
Economic Impact
The momentum of the ballpark and the arena was the key element in the creation of Hensville in 2016. The entertainment district—built in restored historic buildings and a reclaimed parking lot—is now home to businesses, restaurants, and an urban park.
110+
Businesses Call the Warehouse
District Home Since 2002
$4M
Income Tax Generated from 3,300
Warehouse District Employees
$100M
Annual Economic
Impact
Supporting our Community
Unaccountable hours of fun. Millions of dollars to charity. Historic events like Winterfest
and All-Star games. Unprecedented urban revitalization in Toledo’s Downtown and Warehouse District. Simply said: Companies who invested in the Mud Hens and Walleye made our families stronger and our community better.
The Mud Hens and Walleye Foundations have contributed $4.1 million to local charities
73,000 tickets have been donated to kids, veterans, and adults in need through the generosity from local companies, organizations, and individuals.
$4M+
Donated to Local Charities Through
Helping Hens & Walleye Wishing Well
5,000
Kids served Through Hockey & Baseball Camps
Out of the park
Twenty years ago, the intersection of Washington and Monroe looked very different; quiet streets, vacant buildings, and little foot traffic. Since then, a powerful transformation has taken place, made possible by the dedication of the community and the belief of those who saw potential where others saw decline. Through years of hard work, investment, and shared vision, the area has become a vibrant destination filled with energy, activity, and pride. Today, millions of people are drawn to this very spot, not just for what it offers, but for the story of resilience and revival it represents.
900+
Sellouts Combined between
the Mud Hens and Walleye
5,500+
Ticket Plan Members
Combined
768,000
Combined Annual
Attendance
#1
Minor League Sports
Market, Livability
40+
Non-Game Events
Each Year
TOP 10
Sports Team
Market Attendance
3.7M
Website Vistors
Per Year
550,000
Social Media Followers
Combined
#2
Minor League Sports Market,
Sports Business Journal
TOP 2
ECHL Fanwear Sales,
every year of Walleye existence
TOP 5
MiLB Fanwear Sales,
25 years in a row
30%
Market Attendance
4th Best in All Professional Sports
The hits Keep Coming
Whether you’re a die-hard follower or just in town for the weekend, our message is simple: you don’t have to be a superfan—just up for super fun.
Toledo’s rich sports heritage shines through in its 70-year hockey history, highlighted by several championship-winning teams that have energized generations of fans. Just as deeply rooted is the legacy of the Toledo Mud Hens, a team with a 160-year story that even found its way into pop culture through popular television shows like “M*A*S*H” and “A.P. Bio” and 80’s box office hit movies “Major League” and “Brewster’s Millions.”
The continued success of the Toledo Mud Hens, Toledo Walleye, and the development of Hensville has brought renewed energy to the city. These organizations have not only delivered winning seasons and unforgettable experiences for fans, but have also played a key role in revitalizing downtown Toledo. From drawing crowds and creating jobs to supporting local causes and offering family-friendly entertainment, their collective impact on the community has been both lasting and transformative.
160
Years of Mud Hens
Baseball in Toledo
70
Years of Hockey
History in Toledo
11.5M+
Total Attendance
Since 2002