Workshops
In the context of Fanatical Experiences, workshops are outcome-focused, interactive sessions designed to help organizations transform their culture, align teams, design memorable experiences, activate change, and amplify community impact.
Workshops
In the context of Fanatical Experiences, workshops are outcome-focused, interactive sessions designed to help organizations transform their culture, align teams, design memorable experiences, activate change, and amplify community impact.
Workshops
In the context of Fanatical Experiences, workshops are outcome-focused, interactive sessions designed to help organizations transform their culture, align teams, design memorable experiences, activate change, and amplify community impact.
Menu
Menu
The Six Core Workshops
Each workshop is built on decades of real-world experience and delivers actionable strategies, practical tools, and clear roadmaps for sustainable transformation.
Workshops are structured, interactive experiences that deliver practical strategies and measurable outcomes, helping organizations turn strategies into stories, teams into advocates, and customers into lifelong fans.
Grow Revenue
Helps teams build predictable, compounding revenue by linking customer-first behaviors to renewals, retention, and long-term financial performance.
Grow Revenue
Helps teams build predictable, compounding revenue by linking customer-first behaviors to renewals, retention, and long-term financial performance.
Grow Revenue
Helps teams build predictable, compounding revenue by linking customer-first behaviors to renewals, retention, and long-term financial performance.
Customer-Centric Culture
Coach teams to embed a fan-first mindset into every decision, turning customers into lifelong advocates and driving loyalty and engagement.
Customer-Centric Culture
Coach teams to embed a fan-first mindset into every decision, turning customers into lifelong advocates and driving loyalty and engagement.
Customer-Centric Culture
Coach teams to embed a fan-first mindset into every decision, turning customers into lifelong advocates and driving loyalty and engagement.
Alignment & Engagement
Equips participants with tools to align leadership and frontline teams around a shared vision, fostering trust, transparency, and accountability.
Alignment & Engagement
Equips participants with tools to align leadership and frontline teams around a shared vision, fostering trust, transparency, and accountability.
Alignment & Engagement
Equips participants with tools to align leadership and frontline teams around a shared vision, fostering trust, transparency, and accountability.
Experience Design
Focuses on mapping customer journeys, identifying high-impact moments, and delivering experiences that differentiate the brand and inspire loyalty.
Experience Design
Focuses on mapping customer journeys, identifying high-impact moments, and delivering experiences that differentiate the brand and inspire loyalty.
Experience Design
Focuses on mapping customer journeys, identifying high-impact moments, and delivering experiences that differentiate the brand and inspire loyalty.
Change Activation
Prepares teams to lead and sustain organizational change by overcoming resistance, building momentum, and achieving measurable transformation results.
Change Activation
Prepares teams to lead and sustain organizational change by overcoming resistance, building momentum, and achieving measurable transformation results.
Change Activation
Prepares teams to lead and sustain organizational change by overcoming resistance, building momentum, and achieving measurable transformation results.
Community Impact
Helps organizations build authentic community partnerships that strengthen their brand and bottom line, using community engagement as a strategic asset.
Community Impact
Helps organizations build authentic community partnerships that strengthen their brand and bottom line, using community engagement as a strategic asset.
Community Impact
Helps organizations build authentic community partnerships that strengthen their brand and bottom line, using community engagement as a strategic asset.
Workshop Content
1
Customer Loyalty Leads to Compound Growth
Outcome
Your team will have a clear, practical plan to strengthen and grow financial performance. This workshop connects the dots between customer-first behaviors, and the business outcomes leaders track: renewals, recurring revenue, and long-term growth.
Description
Compounding growth doesn’t come from doing more one-time sales. It comes from building predictable, repeatable revenue streams based upon customer-first behaviors—and then improving them year over year, because recurring revenue is tightly connected to loyalty and lifetime value.
Proof Point
Our approach highlights that performance is measured through creating Fanatical Experiences that Build Fans For Life, not just “one-and-done” transactions.
The Hens and Walleye prioritize renewals and recurring revenue so the company can grow faster, earn higher profits and compound results year over year – we’ve been doing so for 30 years – our predictable revenue model attracts 800,000 fans to downtown Toledo on an annual basis. Today, millions visit this vibrant area, symbolizing resilience and renewal. Please see The Proof for the rest of the story.
Benefits
Translate loyalty into dollars by connecting customer-first behaviors to recurring revenue and long-term financial performance.
Create a shared internal “common language” for renewals, retention, and expansion—so Sales/Service/Operations are working together.
Increase renewals by improving timing, campaign triggers, and proactive outreach instead of last-minute scrambling.
1
Customer Loyalty Leads to Compound Growth
Outcome
Your team will have a clear, practical plan to strengthen and grow financial performance. This workshop connects the dots between customer-first behaviors, and the business outcomes leaders track: renewals, recurring revenue, and long-term growth.
Description
Compounding growth doesn’t come from doing more one-time sales. It comes from building predictable, repeatable revenue streams based upon customer-first behaviors—and then improving them year over year, because recurring revenue is tightly connected to loyalty and lifetime value.
Proof Point
Our approach highlights that performance is measured through creating Fanatical Experiences that Build Fans For Life, not just “one-and-done” transactions.
The Hens and Walleye prioritize renewals and recurring revenue so the company can grow faster, earn higher profits and compound results year over year – we’ve been doing so for 30 years – our predictable revenue model attracts 800,000 fans to downtown Toledo on an annual basis. Today, millions visit this vibrant area, symbolizing resilience and renewal. Please see The Proof for the rest of the story.
Benefits
Translate loyalty into dollars by connecting customer-first behaviors to recurring revenue and long-term financial performance.
Create a shared internal “common language” for renewals, retention, and expansion—so Sales/Service/Operations are working together.
Increase renewals by improving timing, campaign triggers, and proactive outreach instead of last-minute scrambling.
1
Customer Loyalty Leads to Compound Growth
Outcome
Your team will have a clear, practical plan to strengthen and grow financial performance. This workshop connects the dots between customer-first behaviors, and the business outcomes leaders track: renewals, recurring revenue, and long-term growth.
Description
Compounding growth doesn’t come from doing more one-time sales. It comes from building predictable, repeatable revenue streams based upon customer-first behaviors—and then improving them year over year, because recurring revenue is tightly connected to loyalty and lifetime value.
Proof Point
Our approach highlights that performance is measured through creating Fanatical Experiences that Build Fans For Life, not just “one-and-done” transactions.
The Hens and Walleye prioritize renewals and recurring revenue so the company can grow faster, earn higher profits and compound results year over year – we’ve been doing so for 30 years – our predictable revenue model attracts 800,000 fans to downtown Toledo on an annual basis. Today, millions visit this vibrant area, symbolizing resilience and renewal. Please see The Proof for the rest of the story.
Benefits
Translate loyalty into dollars by connecting customer-first behaviors to recurring revenue and long-term financial performance.
Create a shared internal “common language” for renewals, retention, and expansion—so Sales/Service/Operations are working together.
Increase renewals by improving timing, campaign triggers, and proactive outreach instead of last-minute scrambling.
2
Build a Culture That Creates Fans for Life
Outcome:
Your team will learn how to create a culture that turns customers into lifelong fans. After this session, you’ll have a clear roadmap for embedding fan-first thinking into every decision, driving loyalty and advocacy.
Description:
This workshop empowers your team to embed fan-first thinking into every decision. You’ll learn proven strategies from organizations that have mastered loyalty and advocacy.
Proof Point:
Our approach is rooted in 30 years of transforming memorable experiences into emotional life-long connections. Despite being in the 80th largest market in the country, our organization is consistently in the top 5% in all industry benchmarks. The Sports Business Journal has ranked Toledo as high as #1 when compared to over 200 markets measured. A McKinsey analysis found that U.S. leaders in customer experience achieved more than double the revenue growth of their less customer-focused peers – our organization far exceeds that measurement.
Benefits:
Create a shared mindset focused on customer obsession.
Drive measurable improvements in retention and engagement.
Learn from real-world examples of fan-building success.
2
Build a Culture That Creates Fans for Life
Outcome:
Your team will learn how to create a culture that turns customers into lifelong fans. After this session, you’ll have a clear roadmap for embedding fan-first thinking into every decision, driving loyalty and advocacy.
Description:
This workshop empowers your team to embed fan-first thinking into every decision. You’ll learn proven strategies from organizations that have mastered loyalty and advocacy.
Proof Point:
Our approach is rooted in 30 years of transforming memorable experiences into emotional life-long connections. Despite being in the 80th largest market in the country, our organization is consistently in the top 5% in all industry benchmarks. The Sports Business Journal has ranked Toledo as high as #1 when compared to over 200 markets measured. A McKinsey analysis found that U.S. leaders in customer experience achieved more than double the revenue growth of their less customer-focused peers – our organization far exceeds that measurement.
Benefits:
Create a shared mindset focused on customer obsession.
Drive measurable improvements in retention and engagement.
Learn from real-world examples of fan-building success.
2
Build a Culture That Creates Fans for Life
Outcome:
Your team will learn how to create a culture that turns customers into lifelong fans. After this session, you’ll have a clear roadmap for embedding fan-first thinking into every decision, driving loyalty and advocacy.
Description:
This workshop empowers your team to embed fan-first thinking into every decision. You’ll learn proven strategies from organizations that have mastered loyalty and advocacy.
Proof Point:
Our approach is rooted in 30 years of transforming memorable experiences into emotional life-long connections. Despite being in the 80th largest market in the country, our organization is consistently in the top 5% in all industry benchmarks. The Sports Business Journal has ranked Toledo as high as #1 when compared to over 200 markets measured. A McKinsey analysis found that U.S. leaders in customer experience achieved more than double the revenue growth of their less customer-focused peers – our organization far exceeds that measurement.
Benefits:
Create a shared mindset focused on customer obsession.
Drive measurable improvements in retention and engagement.
Learn from real-world examples of fan-building success.
3
Design Fanatical Experiences That Differentiate Your Brand and Customer Experience
Outcome:
Your organization will gain the ability to design memorable experiences that differentiate your brand. By the end, you’ll know how to map customer journeys and identify moments that matter most for engagement and retention.
Description:
Customers remember moments, not mechanics. This workshop teaches you how to identify and amplify those moments to create lasting impressions.
Proof Point:
Our methodology combines sports, entertainment, and customer experience best practices. 25 years ago, our naming rights partner, Fifth Third Bank, threw down the challenge. “If we’re going to put our name on the ballpark, you had better deliver an exceptional customer experience.” We’ve been measuring customer satisfaction since 1990 – back in the day of IBM punch cards and #2 pencils, but as life-long learners, we still had considerable room for improvement. We accepted the challenge and ran with it.
Benefits:
Map customer journeys with precision.
Pinpoint high-impact touchpoints.
Deliver experiences that inspire loyalty and advocacy.
3
Design Fanatical Experiences That Differentiate Your Brand and Customer Experience
Outcome:
Your organization will gain the ability to design memorable experiences that differentiate your brand. By the end, you’ll know how to map customer journeys and identify moments that matter most for engagement and retention.
Description:
Customers remember moments, not mechanics. This workshop teaches you how to identify and amplify those moments to create lasting impressions.
Proof Point:
Our methodology combines sports, entertainment, and customer experience best practices. 25 years ago, our naming rights partner, Fifth Third Bank, threw down the challenge. “If we’re going to put our name on the ballpark, you had better deliver an exceptional customer experience.” We’ve been measuring customer satisfaction since 1990 – back in the day of IBM punch cards and #2 pencils, but as life-long learners, we still had considerable room for improvement. We accepted the challenge and ran with it.
Benefits:
Map customer journeys with precision.
Pinpoint high-impact touchpoints.
Deliver experiences that inspire loyalty and advocacy.
3
Design Fanatical Experiences That Differentiate Your Brand and Customer Experience
Outcome:
Your organization will gain the ability to design memorable experiences that differentiate your brand. By the end, you’ll know how to map customer journeys and identify moments that matter most for engagement and retention.
Description:
Customers remember moments, not mechanics. This workshop teaches you how to identify and amplify those moments to create lasting impressions.
Proof Point:
Our methodology combines sports, entertainment, and customer experience best practices. 25 years ago, our naming rights partner, Fifth Third Bank, threw down the challenge. “If we’re going to put our name on the ballpark, you had better deliver an exceptional customer experience.” We’ve been measuring customer satisfaction since 1990 – back in the day of IBM punch cards and #2 pencils, but as life-long learners, we still had considerable room for improvement. We accepted the challenge and ran with it.
Benefits:
Map customer journeys with precision.
Pinpoint high-impact touchpoints.
Deliver experiences that inspire loyalty and advocacy.
4
Align Your Team Around a Shared Vision – Build Fans for Life
Outcome:
Participants will leave with practical tools to align leadership and frontline teams around a shared vision. This workshop ensures everyone understands the “why” behind your strategy and feels empowered to deliver it.
Description:
Misalignment slows progress. This workshop ensures leaders and frontline teams move in the same direction with clarity and confidence.
Proof Point:
We’ve always assumed positive intent from team members, and to this day, still work on turning fragmented efforts into unified action plans that deliver results. Even highly performing organizations can take success for granted. We had serious misalignment coming out of the international pandemic. How did we get back on track? We built an architecture of achievement around clear expectations for human behaviors, decision making and best practices that lead to exceptional outcomes for each other, our customers, and our stakeholders.
Benefits:
Build trust and transparency across all levels.
Translate strategy into actionable steps.
Increase employee engagement and accountability.
4
Align Your Team Around a Shared Vision – Build Fans for Life
Outcome:
Participants will leave with practical tools to align leadership and frontline teams around a shared vision. This workshop ensures everyone understands the “why” behind your strategy and feels empowered to deliver it.
Description:
Misalignment slows progress. This workshop ensures leaders and frontline teams move in the same direction with clarity and confidence.
Proof Point:
We’ve always assumed positive intent from team members, and to this day, still work on turning fragmented efforts into unified action plans that deliver results. Even highly performing organizations can take success for granted. We had serious misalignment coming out of the international pandemic. How did we get back on track? We built an architecture of achievement around clear expectations for human behaviors, decision making and best practices that lead to exceptional outcomes for each other, our customers, and our stakeholders.
Benefits:
Build trust and transparency across all levels.
Translate strategy into actionable steps.
Increase employee engagement and accountability.
4
Align Your Team Around a Shared Vision – Build Fans for Life
Outcome:
Participants will leave with practical tools to align leadership and frontline teams around a shared vision. This workshop ensures everyone understands the “why” behind your strategy and feels empowered to deliver it.
Description:
Misalignment slows progress. This workshop ensures leaders and frontline teams move in the same direction with clarity and confidence.
Proof Point:
We’ve always assumed positive intent from team members, and to this day, still work on turning fragmented efforts into unified action plans that deliver results. Even highly performing organizations can take success for granted. We had serious misalignment coming out of the international pandemic. How did we get back on track? We built an architecture of achievement around clear expectations for human behaviors, decision making and best practices that lead to exceptional outcomes for each other, our customers, and our stakeholders.
Benefits:
Build trust and transparency across all levels.
Translate strategy into actionable steps.
Increase employee engagement and accountability.
5
Turn Change into Momentum
Outcome:
This session equips your team to lead and sustain change. You’ll walk away with strategies to overcome resistance, build momentum, and turn transformation into measurable results.
Description:
Change is inevitable—but success isn’t. This workshop equips your team to lead transformation with confidence and clarity.
Proof Point:
Change is constant. Customer and teammate expectations can seemingly change overnight. For thirty years, we’ve guided our organization and others through complex transitions, turning uncertainty into opportunity. We’ve built a culture that embraces the stress of change.
We’ve overcome public adversity, poor timing, situations out of our control such as recessions, the Great Recession, an international pandemic, and government transitions. We’ve had member associations and leagues go out of business. Technological evolution and revolution have transformed everything that we do.
We’ve acquired new teams and managed stressful transitions. We’ve built new ballparks, arenas and developed real estate - projects that have transformed the Toledo Region – all during recessions and the Great Recession by staying focused on the things that we could control.
Over $2 billion dollars have been invested in Downtown Toledo since we opened Fifth Third Field in 2002.
Benefits:
Overcome resistance and build buy-in.
Create a roadmap for sustainable change.
Measure progress and celebrate wins.
5
Turn Change into Momentum
Outcome:
This session equips your team to lead and sustain change. You’ll walk away with strategies to overcome resistance, build momentum, and turn transformation into measurable results.
Description:
Change is inevitable—but success isn’t. This workshop equips your team to lead transformation with confidence and clarity.
Proof Point:
Change is constant. Customer and teammate expectations can seemingly change overnight. For thirty years, we’ve guided our organization and others through complex transitions, turning uncertainty into opportunity. We’ve built a culture that embraces the stress of change.
We’ve overcome public adversity, poor timing, situations out of our control such as recessions, the Great Recession, an international pandemic, and government transitions. We’ve had member associations and leagues go out of business. Technological evolution and revolution have transformed everything that we do.
We’ve acquired new teams and managed stressful transitions. We’ve built new ballparks, arenas and developed real estate - projects that have transformed the Toledo Region – all during recessions and the Great Recession by staying focused on the things that we could control.
Over $2 billion dollars have been invested in Downtown Toledo since we opened Fifth Third Field in 2002.
Benefits:
Overcome resistance and build buy-in.
Create a roadmap for sustainable change.
Measure progress and celebrate wins.
5
Turn Change into Momentum
Outcome:
This session equips your team to lead and sustain change. You’ll walk away with strategies to overcome resistance, build momentum, and turn transformation into measurable results.
Description:
Change is inevitable—but success isn’t. This workshop equips your team to lead transformation with confidence and clarity.
Proof Point:
Change is constant. Customer and teammate expectations can seemingly change overnight. For thirty years, we’ve guided our organization and others through complex transitions, turning uncertainty into opportunity. We’ve built a culture that embraces the stress of change.
We’ve overcome public adversity, poor timing, situations out of our control such as recessions, the Great Recession, an international pandemic, and government transitions. We’ve had member associations and leagues go out of business. Technological evolution and revolution have transformed everything that we do.
We’ve acquired new teams and managed stressful transitions. We’ve built new ballparks, arenas and developed real estate - projects that have transformed the Toledo Region – all during recessions and the Great Recession by staying focused on the things that we could control.
Over $2 billion dollars have been invested in Downtown Toledo since we opened Fifth Third Field in 2002.
Benefits:
Overcome resistance and build buy-in.
Create a roadmap for sustainable change.
Measure progress and celebrate wins.
6
Amplify Your Brand Through Community Connections
Outcome:
Learn how to leverage your brand to create meaningful community connections. After this workshop, you’ll have actionable steps to strengthen partnerships and amplify your organization’s social impact.
Description:
Community engagement isn’t charity—it’s strategy. This workshop helps you create partnerships that strengthen your brand and your bottom line by being part of something bigger than yourself.
Proof Point:
Our experience revitalizing Toledo’s downtown proves the power of community-driven growth. It’s community transformation with a specific and thoughtful strategy and purpose. We could have built Fifth Third Field and Huntington in a cornfield surrounded by parking lots, but the goal was life changing community transformation.
When we broke ground on Fifth Third Field, the Warehouse District had six business within a two-block radius. Today there are over 110. The Metroparks’s of Toledo have developed 120 acres of Maumee Riverside parks that have transformed adjacent neighborhoods. Owens Corning and ProMedica Health have downtown campus headquarters…and then there are the roll-up your sleeves entrepreneurs and developers that have opened coffee shops, bars, restaurants, apartments and condominiums with the passion and gumption to revitalize their city.
Benefits:
Identify high-value community initiatives.
Build authentic relationships with stakeholders.
Enhance reputation and social impact.
6
Amplify Your Brand Through Community Connections
Outcome:
Learn how to leverage your brand to create meaningful community connections. After this workshop, you’ll have actionable steps to strengthen partnerships and amplify your organization’s social impact.
Description:
Community engagement isn’t charity—it’s strategy. This workshop helps you create partnerships that strengthen your brand and your bottom line by being part of something bigger than yourself.
Proof Point:
Our experience revitalizing Toledo’s downtown proves the power of community-driven growth. It’s community transformation with a specific and thoughtful strategy and purpose. We could have built Fifth Third Field and Huntington in a cornfield surrounded by parking lots, but the goal was life changing community transformation.
When we broke ground on Fifth Third Field, the Warehouse District had six business within a two-block radius. Today there are over 110. The Metroparks’s of Toledo have developed 120 acres of Maumee Riverside parks that have transformed adjacent neighborhoods. Owens Corning and ProMedica Health have downtown campus headquarters…and then there are the roll-up your sleeves entrepreneurs and developers that have opened coffee shops, bars, restaurants, apartments and condominiums with the passion and gumption to revitalize their city.
Benefits:
Identify high-value community initiatives.
Build authentic relationships with stakeholders.
Enhance reputation and social impact.
6
Amplify Your Brand Through Community Connections
Outcome:
Learn how to leverage your brand to create meaningful community connections. After this workshop, you’ll have actionable steps to strengthen partnerships and amplify your organization’s social impact.
Description:
Community engagement isn’t charity—it’s strategy. This workshop helps you create partnerships that strengthen your brand and your bottom line by being part of something bigger than yourself.
Proof Point:
Our experience revitalizing Toledo’s downtown proves the power of community-driven growth. It’s community transformation with a specific and thoughtful strategy and purpose. We could have built Fifth Third Field and Huntington in a cornfield surrounded by parking lots, but the goal was life changing community transformation.
When we broke ground on Fifth Third Field, the Warehouse District had six business within a two-block radius. Today there are over 110. The Metroparks’s of Toledo have developed 120 acres of Maumee Riverside parks that have transformed adjacent neighborhoods. Owens Corning and ProMedica Health have downtown campus headquarters…and then there are the roll-up your sleeves entrepreneurs and developers that have opened coffee shops, bars, restaurants, apartments and condominiums with the passion and gumption to revitalize their city.
Benefits:
Identify high-value community initiatives.
Build authentic relationships with stakeholders.
Enhance reputation and social impact.